These are my great grandmother’s lips. I want people to see these full lips painted, or bare, and know that I am proud of who I am.

💋 -Avery*Sunshine

Avery*Sunshine has just released her fourth album FOUR SONGS & A BOOTLEG! Click the title to download now! To help us celebrate, enjoy 25% OFF of the 4S&B Collection!

Why wear lip liners?

Besides making the color stick, a good liner acts as a base and enhances the true color of your lipstick. It also prevents lip color from bleeding and gives the lips a more finished and detailed appearance.

Line me up!

LOU*MACK BEAUTY is named in honor of my maternal great grandmother, Jemima Lou Bodison-Mack. Born in 1899, she was a single mother, property owner, caretaker, pentecostal preacher and pastor. Her legacy serves as a reminder to honor the lineage that presents itself in the fullness of our lips, the curl of our hair, the richness of our traditions and our enviable strength.

THE LOU*MACK BEAUTY STORY

WELCOME.

We are honored to share LOU*MACK BEAUTY cosmetics with you! Feel free to discover, behold and celebrate the beauty of your lineage. Adorn those beautiful and sacred features and let the world see you S H I N E.

THE COMPLETE LINE